Simple 10-Step Guide

Social Media Challenge

1. Download and fill in your fundraising pack

Set out a clear plan and utilise the BLS marketing and promotional material.

2. Choose a Fun, Shareable Concept

Pick a challenge that’s easy to do, visually appealing, and encourages participation (e.g., a quirky action, creative photo, or short video).

3. Align with Your Cause

Make sure the challenge connects meaningfully to your charity’s mission so participants feel emotionally invested.

4. Set Clear Rules

Explain how to take part, how to donate, and how to nominate others. Keep instructions short and easy to follow.

5. Create a Unique Hashtag

A catchy, memorable hashtag makes it easy to track entries and build momentum.

6. Prepare Visuals & Templates

Design simple graphics, short videos, and captions participants can reuse to keep the challenge consistent.

7. Launch with Key Supporters

Ask influencers, local businesses, or passionate supporters to kick off the challenge and tag others.

8. Engage Daily

Like, comment, and share participant posts to keep the energy high and make people feel valued.

9. Share Impact Updates

Post regular updates showing how much has been raised and how it will help, this motivates more people to join.

10. Celebrate & Thank Everyone

End the challenge with a heartfelt thank-you video or post, highlighting standout participants and the total impact.