Simple 10-Step Guide

Silent Auction

1. Download and fill in your fundraising pack

Set out a clear plan and utilise the BLS marketing and promotional material.

2. Form a Planning Team

Gather volunteers with skills in event planning, marketing, and donor relations. Assign clear roles to keep things organised.

3. Choose a Venue or Platform

Decide between an in-person event, an online auction, or a hybrid. Make sure it’s accessible and fits your audience.

4. Set a Date & Timeline

Pick a date that avoids major competing events. Work backwards to set deadlines for item collection, promotion, and setup.

5. Source Auction Items

Reach out to local businesses, artists, and supporters for donations. Aim for a mix of experiences, products, and unique items.

6. Price & Describe Items

Create appealing descriptions with photos. Set starting bids at 30–50% of the item’s value to encourage participation.

7. Promote the Event

Use social media, email newsletters, posters, and word-of-mouth. Highlight special items to build excitement.

8. Set Up the Auction Space

For in-person: arrange tables, clear signage, and bid sheets.

For online: ensure the platform is user-friendly and mobile-friendly.

9. Manage Bidding & Closing

Clearly communicate bidding rules and closing times. Give reminders before the auction ends to boost last-minute bids.

10. Thank & Follow Up

Send thank-you notes to donors, bidders, and volunteers. Share the fundraising total and how the money will be used.